Mobilicom appoints Ofer Laufer as Chief Operations officer to drive business development

Key points:

  • Ofer Laufer is a results orientated, driven executive with 25 years experience in rapidly growing enterprises with proven ability to transfer products from development to mas production and sales
  • Appointment enhances Mobilicom’s management team
  • Mr Laufer spent more than 10 years at Friendly Robotics, which was acquired by US company MTD in 2017 and continued to work there until the beginning of this year

21 October 2020 – mobilicom Limited (Mobilicom or the Company, ASX: MOB) is pleased to announce it has appointed Ofer Laufer as its Chief operations Officer (COO) as it prepares to further enhance its penetration in the drone and robotics market.

At Friendly Robotics, as COO and OEM Manager, Mr Laufer scaled up the company’s production of its Robomow robotic lawn mowers and grew production and sales by 40% over a 16-month period.

Most recently, Mr Laufer was CEO of Blue I Water Technologies, a provider of controllers and analyzers for the water treatment market. He previously held senior roles with NASDAQ-listed Alvarion, a leading provider of innovative WiMAX and wireless broadband network solutions; and cosmetic and pharmaceutical platform Powerpaper.

Mobilicom CEO Oren Elkayam said Mr Laufer’s appointment would help drive the Company’s sales across a number of product lines and markets.

”Ofer will provide Mobilicom with important experience and knowledge as we continue to grow our customer base in the drone and robotic markets around the world, ” he said.

”Ofer also has significant experience in research and development, helping companies grow international manufacturing capabilities and his experience will be invaluable to Mobilicom.”